AFM 131/ARBUS 101 Introduction to Business in North America

AFM 131/ARBUS 101 Introduction to Business in North America

TEAM ASSIGNMENT (15%)

“Beyond Ideas”

AFM 131/ARBUS 101 Introduction to Business in North America. Your team has been inspired to launch an idea after learning about entrepreneurship and starting a small business. You’ve heard that the Velocity and GreenHouse incubators at the University of Waterloo offer up to $25K in grants, so plan to connect with them to seek funding. With your knowledge of the major functional areas of business (and your ability to research, analyze, and make recommendations developed through the discussions), you can now apply and integrate this knowledge to put together a partial business plan to showcase your idea. Your plan should include the following information:

• Executive summary (Highlighting key elements of the business plan – This section should be completed at the end)
• Company background (What problem are you solving?  And What’s your company’s vision and mission? What’s the opportunity and growth potential?)
• Business environment and competitor analysis (Environmental scan, SWOT analysis)
• Marketing/promotional strategy (Target market? Which Marketing/promotion mix? How to build and manage customer relationships?)
• Operations plan (Daily operations and how to provide/produce your service or product? Key supply chain partners? Facility/equipment requirements? Planning for quality?)
• Financial needs (Sources of funding? Start up costs? Revenue streams? Key costs (fixed and variable)?)
• Human resources plan (Key roles? Short and long-term recruiting needs? Key advisors?)
• Group Assignment Checklist (see page 3)

AFM 131/ARBUS 101 Introduction to Business in North America

TEAM ASSIGNMENT (15%)

AFM 131/ARBUS 101 Introduction to Business in North America