Choose one article below and write a half of page to a page long

 Choose one article below and write a half of page to a page long

Choose one article below and write a half of page to a page long

Choose one article below and write a half of page to a page long…

 

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 Choose one article below and write a half of page to a page long critique

 

– 1-2 Reference needed

– Be specific about which topic you choose to write critique

-Example attached below

-Focus on sales and retailing strategic issues

1. Using behavioral science to improve the customer experience

http://www.mckinsey.com/business-functions/operations/our-insights/using-behavioral-science-to-improve-the-customer-experience?-eml-cls-mkq-mck-oth-1610

2. Reinventing the workplace for greater gender diversity

http://www.mckinsey.com/global-themes/women-matter/reinventing-the-workplace-for-greater-gender-diversity?-eml-alt-mip-mck-oth-1701

3. How Retailers Can Improve Price Perception – Profitably

http://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-improve-price-perception-profitably?-eml-alt-mip-mck-oth-1611

4. Marketing’s Holy Grail: Digital personalization at scale

http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/marketings-holy-grail-digital-personalization-at-scale?-eml-alt-mip-mck-oth-1611

5. Top 5 traits of the best sales people I’ve ever seen

https://www.linkedin.com/pulse/top-5-traits-best-sales-people-ive-ever-seen-bill-golder

 

 1 Attachment

Article 1 – How Retailers Can Improve Price PerceptionBig data’s relevancy in harnessing important key indicators of concepts like howand where to price your product can be critical to your product’s life cycle. However,even with the power of big data, projects and target goals can still stray awry. Theimportant factors would be to focus on many different aspects and perspectives of themarkets. This will help narrow the margin of error all while boosting efforts and yourchances of becoming successful in your field of trade.The strategy of pricing certain units at lower prices and keeping other productshigh is intriguing.This strategy would take constant measurements to ensure that profitis both maximized and you’re not losing easily obtained revenue. This article explainshow marking products as infrequent or frequently purchased could lead to bettermanagement. I think that is part of the correct forward movement, however, a morestrategic approach would be to manage the bullwhip effect entirely. By managing thebullwhip effect along with relevant trends, then you will have the resources to gainleverage in the long term. This way your firm will increase in profitability and lowercosts on inventory and reduce supply chain waste.I would like to dive deeper into the numbers on whether or not KVC and KVIfocused-pricing strategies are relatively inexpensive compared to other trackingmanagement systems in existence. Does it work more effectively at a larger or smallercapacity of items? This strategy might be a good tool to utilize, but I think it’s importantto not primarily focus on, but rather combine it with additional resources to improve priceperceptions. KVC and KVI focused-pricing could enhance how consumers perceive yourprices compared to your competitors, and if done properly, can enhance both your triplebottom line and boost profits simultaneously.Heinrich, Oliver, Alberto Mussa, and Stefano Zerbi. “How Retailers Can Improve PricePerception–profitably.”McKinsey & Company. McKinsey & Company, Nov. 2016. Web.12 Jan. 2017

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