Define and describe the elements and potential benefits of integrated marketing communication (IMC)

Define and describe the elements and potential benefits of integrated marketing communication (IMC)

Approx 60 to 80 words. Not a paper just a question:

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Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.

Define and describe the elements and potential benefits of integrated marketing communication (IMC)


Define and describe the elements and potential benefits of integrated marketing communication (IMC)

Define and describe the elements and potential benefits of integrated marketing communication (IMC)

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