something new about marketing

 something new about marketing

 something new about marketing

It is a small business case for find something new about marketing….

 

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It is a small business case for find something new about marketing. thank you

 

 

Each week we share something new, interesting, creative, andinnovative from the world of marketing. It might be a newcommercial that breaks through the clutter and is compelling, itmight be a great viral video for a product or service, maybe a newVine video that is promoting a product or service, maybe a print orInternet ad you feel grabbed your attention, etc. The object is to “beon the prowl” for what’s new, innovative and compelling. We willshare these examples with each other and discuss why they work!Please upload the video, share the link, upload the image, etc.Please make it as easy as possible for us to see what it is you aresharing.What do you have to share this week?Example:This week I’ll be sharing a video of on my favorite “youtubers” who I used to watchalmost religiously. I’m unsure how active you all are on Youtube but I follow variousvloggers and beauty gurus. One of them, Marianna Hewitt, is a fashionista vloggerwhose style I am obsessed with! However, recently she’s been doing a lot ofsponsored videos that can be off-putting to some viewers, especially myself.Here is a video of her current night-time routine. She partnered with Clinique for thisvideo, which means that she uses all Clinique products and Clinique gives her acertain amount of money for the video.Link(Links to an external site.)Links to an external site.This video is entitled, “GET UNREADY WITH ME + NIGHT TIME SKINCAREROUTINE”. I love this video because she gives you a step by step process of hernight time routine with the product she uses. This is a great marketing strategy fromClinique because they use a very popular youtube vlogger to showcase some of theirexisting and new products. Viewers are able to get instant feedback on the benefits ofthe Clinique products and most viewers consider these youtube vloggers credible.This is one way that many brands advertise their products...through these vloggersand beauty gurus.However, this may also work as a disadvantage. Personally, I stopped watchingMarianna’s videos because she overdid it. Knowing that she gets paid from these adsmakes me question whether her feedback is genuine or whether she’s simply tellingher viewers something because she’s getting paid. Moreover, it almost seems like shedoes videos only to get money in return. I’ve read through her comments and a lot ofother viewers feel the same way so some of them have also unfollowed her videos.

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